In January 2002, StonePoint acquired the exclusive Asian rights to the patented SuperOxygenation technology. The patented process and equipment can enrich bottled water and other beverages with more than fifteen times the amount of dissolved oxygen normally found in water sources.
The patented SuperOxygenation process and equipment is the product of more than two decades of research regarding the human health benefits of increased oxygen bioavailability. For StonePoint, it was a natural fit with the company’s ongoing commitment to developing and marketing premium brands. Since its inception in 1992, StonePoint has also focused significant research and resources on the development of products that offer important health benefits to consumers. With water and air quality becoming front of mind issues around the world, the patented acquisition provided yet another opportunity for StonePoint to take a leadership position in the fast growing health and wellness segments of the beverage industry.
From the outset, the business strategy focused on international expansion through licensed distribution and production. The StonePoint team recognized the enormous importance of packaging in the marketing of a product, especially in the highly competitive bottled water industry. The product story, packaging and all of the collateral materials were designed to communicate a research-based message globally to a wide consumer demographic.
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